Solera Beverage Group is proud to be chosen as the distribution partner for Stoli Group in Sweden, Norway Finland and Travel Retail.
With it’s ambition of becoming the leading beverage importer in the Nordics, Solera Beverage Group is expanding our portfolio with the Global producer Stoli Group with products like the iconic vodka Stolichnaya.
Solera has been distributing the products from Stoli Group in the Nordic Travel Retail market for many years. And this work will add leverage in our efforts of growing the portfolio in the in and off trade markets in Sweden, Norway and Finland.
Adding Stoli Group to Soleras portfolio is in line with our strategy to build a Nordic platform for global brands. Stoli Group has a strategic and focused market approach with interesting and innovative market programs that together with world leading products will help the growth in the Nordic markets.
Starting January 2016, Solera Beverage Group’s companies in Norway, Sweden and Finland will focus on building Stolichnaya as a brand name in both on- and off-trade.
‒ We are excited to establish a strategic partnership with SPI spirits and are looking forward to continue to build the portfolio in all our markets, says Christian Holst, CEO of Solera Norway. SPIs strong brands combined with our strong presence in the Nordic markets will enable growth for the portfolio, as well as existing and new brands to more Nordic consumers. The partnership is another important step for Solera in building one of the strongest Spirits portfolios in the Nordic market.
‒ Solera is not new to Stoli as it has been already for several years our distributor for the Nordic duty free market, says Jean-Dominique Andreu, Regional Managing Director – Europe. Soleras group of companies are today the leading alcoholic beverage importer and distributor in the Nordic countries with monopolies with a very strong focus on the on-trade. It is the ideal partners for Stolichnaya matching our aspiration for further growth in the Norwegian, Swedish and Finish markets.
About Stoli Group
Stoli Group (headquartered in Luxembourg) was established in 2013 as the division that is responsible for the production, management and distribution of SPI Group’s global spirit portfolio – the iconic Stolichnaya® Premium vodka range, elit™ by Stolichnaya® and Moskovskaya®. With operational business units across 3 continents and distribution in 167 countries, the group is led by a multi-national management team with key office locations in Europe, USA and China.
With almost 1 bottle of Stolichnaya® Premium vodka sold every second, each one defines the benchmark for quality with a meticulously crafted liquid that meets the highest alcohol standards – Alpha Spirit. Stoli’s exceptional purity is achieved by controlling the process from grain to bottle, using only the highest quality ingredients and processes in the Group’s own, ultra-modern raw alcohol distillery in Tambov. The spirit then travels to Latvijas Balzams where it is blended with artesian water, quadruple filtered and bottled to become Stolcihnaya® – as it has since 1938.
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